We are a dedicated team committed to empowering Canadians to confidently manage their investments and shape their financial future. By offering clear guidance, professional insights, and intuitive tools, we strive to make investing straightforward, approachable, and cost-effective for everyone.
Thanks for Visiting
A little about me — I’m a Canadian investor and parent based in Eastern Canada. My fascination with finance began during my teenage years, starting with mutual funds at the age of 16. Over time, my curiosity expanded, and by the time I graduated from university at 23, I was actively exploring the stock market and real estate opportunities.
Currently, my investment strategy emphasizes diversified ETFs and dividend-generating stocks. I’ve chosen to remain anonymous on this platform to freely share my personal journey toward financial independence and early retirement.
Having started investing early, I gradually built a solid portfolio. I launched this blog in 2006 with a net worth of $200,000 and set an ambitious target of reaching $1 million by age 35. By mid-2014, I achieved this goal ahead of schedule and have chronicled the journey with detailed month-to-month updates.
Our Team
As the blog grew, I invited a few contributors to share their expertise and perspectives. You’ll encounter a variety of voices throughout our archives. Since 2020, the main authors shaping our content and strategy have been:
Alexandre Dubois is a professional business educator (and soon embarking on an exciting international teaching journey—stay tuned for updates) while also working as a personal finance writer, speaker, and advisor outside the classroom. Alexandre has been recognized for his creative approach to financial education, earning praise as a leader in curriculum design.
His insights have been featured in some of Canada’s top publications, and he is regularly invited to speak on financial topics to audiences ranging from university students to fellow educators.
When he’s not analyzing market trends or evaluating investment strategies, Alexandre can often be found on a basketball court or in a boxing gym, seeking challenges that keep him active and engaged.
Recently, Alexandre launched a new online program called “Stress-Free Retirement,” aimed at helping Canadians achieve stronger financial security while avoiding common mistakes that can hinder long-term wealth growth.
Aiden Young
Ethan Parker is a former creative director who chose to step away from the conventional sales world in 2013 to join Maple Financial, with the goal of making a meaningful difference in people’s financial journeys. He shares his expertise through “Smart Money Moves” and regularly contributes to platforms like InvestWise, as well as publications such as Canadian Business and Financial Post. Ethan is driven by a clear mission: helping Canadians steer clear of expensive, high-fee investments and focus on smarter, simpler strategies to grow their wealth.